Phoenix Performance Institute empowers individuals to break through personal limitations and rise to their highest potential. Through customized coaching, strategic programs, and community support, we help people unlock purpose, passion, and peak performance in all areas of life.
We believe lasting transformation begins with clarity of purpose. We empower individuals to uncover their “why” and align their actions with a greater vision for their lives.
Like the phoenix, we rise through adversity. We embrace challenges as catalysts for change and teach tools for sustainable, high-performance living—mentally, emotionally, and spiritually.
Growth requires ownership. We cultivate a culture of honesty, responsibility, and follow-through—both with ourselves and those we serve.
"I have now had Hector do the orthopedist ordered rehab for 2 rotator cuff repairs. My recoveries have been awesome. If you are an athlete and need help with injuries Hector is awesome, he works with your doctor and monitors your progress closely."
Dallen Ormond
"I have gone to Hector several times over the last few years due to injuries and decreased athletic performance. I can attest that he is a capable and effective trainer and has excellent skill in injury rehabilitation and in improving performance. I have also seen the results in my teammates performance as a direct result of training in his programs. I have had nothing but positive results and excellent customer service. Hector gets results."
Pedro Dierra
"There are not enough good things to say about Phoenix PI and Hector. I did a training camp at Phoenix and not only did I get stronger, I also had so much fun doing hard things. I love working with Hector. He has a way of lifting you up when you are not feeling confident. I appreciate him and his wife, Lauren, very much. They are good people and always do their best to create a positive environment."
"Been doing bjj for a couple of years and have had a few injuries. Pheonix has been my go to for evaluation, rehab and recovery. Hector is a genius."
Salman Waghu